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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Brainstorm your best ideas yet by learning the best way to think creatively. Second, he was an extensive browser in all sorts of fields of information.”–James Webb Young, A Technique for Producing Ideas (1939). *** “[Ideas] appear just as suddenly above the surface of the mind — and with that same air of magic and unaccountability. And there's a process to make more brilliant ideas happen… Way back in 1944, James Webb Young outlined a technique for producing ideas. A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! Every facet of life had fascination for him. I see really great design as perfecting the lifelong balancing act between brilliant execution and an exciting idea. It goes something like this: 1. Well, that idea actually came out of somewhere. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono. This is a review from my Favorite Books list; the link from which will be also on the Books Page. A Technique for Producing Ideas by James Young.